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Research papers

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Vishal Sampat, Vartika Hali, Runa Gupta
November 18, 2014
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Citation

Sampat, Hali and Gupta (2014a, November 18). When you can smell the feel and touch the colour. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-you-can-smell-the-feel-and-touch-the-colour-8373